I’m Pedro Cruz, a designer based in São Paulo, Brazil, with a focus on brand identity, visual systems and digital design. I have experience in developing scalable and consistent solutions for brands operating across different channels and contexts.

Throughout my career, I have collaborated with teams from various sectors, always focusing on developing strategic and impactful solutions.

I believe in the philosophy of timeless, ethical, and functional design, guided by simplicity, precision, and strategic thinking, above all, deeply connected to context, culture, and technology.

Currently, I work as a Digital Designer at Caju, a Brazilian startup. I contribute to the creation of materials for acquisition campaigns and to initiatives that integrate design, product, and business strategy.